Sara was appointed CEO of the £97m turnover company Hotter Shoes in 2016 as part of a new leadership team with a track record in turnaround and growth in omni- channel businesses. Hotter is the largest shoe manufacturer in Britain, producing a pair of hand finished shoes every 20 seconds. With an impeccable pedigree in merchandising and buying, which started in River Island, Sara has been charged with stabilising and growing this 60year old company.
Following her appointment as Merchandising Director of GUS, she went on to lead the integration of GUS and Littlewoods with Shop Direct, where she then moved into marketing at Shop Direct as a Brand Director responsible for creating the brand isme, targeting the 50+ female consumers. Her last role prior to joining Hotter was European Managing Director at Lands’ End, a classic American lifestyle brand targeting the more mature customer. Outside of work her passions include: Skiing, yoga, Pilates, cookery, and retail therapy, with a real weakness for buying shoes!