How does someone with a background (and PhD) in Branding, Marketing and Journalism find herself becoming an inventor, engineer and creating a business converting waste plastic into usable fuel?

Environmentally conscious from early age Medha, found herself working on waste plastic after witnessing the death of deer in wild life sanctuary, from ingesting plastic.
The passion and determination to find a solution on waste plastic resulted in Medha and her business partner Shirish Phadtare build a first pilot machine in 2010 and co-founding Rudra Environmental Solution India Ltd, now Rudra Blue Planet which currently runs 3 plants.

Medha is also concerned with educating future generations, conducting more than 1500 awareness programs, talks and seminars on Plastic Waste Management and works with the “Keshav Sita Memorial Foundation Trust” as a trustee.