Gaynor founded Heelz and Toez as a business committed to disrupting the children’s footwear market by enabling the manufacture of completely recyclable shoes made wholly from recycled products. Her mission? To create shoes that are recyclable, comfortable and customisable.
The average lifespan of children’s shoes is less than six months and with over 300million pairs of shoes ending up in landfill annually or being burned, Gaynor spotted a gap in the market for a sustainable product.
Her products are made of 100% recycled materials and are 100% recyclable. They are also adjustable to any foot size/shape, extending the life span of the shoe.
She survived Dragon’s Den, walking away with a £50,000 investment from Touker Suleyman and In December 2022, Gaynor picked up a European Award in Sustainability.