In 2020, Jennie sold her business, Kids Allowed, and retired for a life of leisure. Fast forward a year and a friend sent her a video of their baby, sharing how proud they were of their little one’s achievements.
Jennie was immediately struck by how many other accomplishments her baby had in this short clip and excitedly explained to her friend the long list of milestones that had just been reached.
She Imagined how empowered parents would feel if they could really understand and embrace their child’s unique journey of development according their child’s individuality, with scientifically backed information and in one accessible place – a next generation App. And so the My First Five Years (MFFY) App business was ‘born’, a personalised parenting app targeting 250,000 users in the next three years.